Genesia Ventures Leads Seed Investment in Mokable, Pioneering a New Way to “Eat” Coffee
Genesia Ventures is pleased to announce its lead investment in Mokable’s seed round through Genesia Venture Fund 4 (GV-4). Mokable offers a new food experience by creating products from whole coffee beans.
Investment Background
When brewing coffee, approximately 70% of coffee beans remain in the filter after extraction and are discarded, presenting a waste challenge. Meanwhile, the chocolate market faces soaring cocoa bean prices and supply chain sustainability concerns, creating demand for alternative raw materials and innovative manufacturing methods.
Mokable was conceived through Suntory Holdings Limited’s internal venture program before spinning out as an independent startup. Through collaborations with luxury hotels and renowned patissiers, the company is pioneering a new food culture centered around “eating” coffee.
We invested in this seed round because of Mokable’s strong product development capabilities, brand-building expertise, and potential to expand globally from Japan.
Business Overview
Mokable is a startup creating a new category of “edible coffee.” The company was founded on the belief that people should be able to fully enjoy the unique characteristics of carefully cultivated coffee beans. They developed an innovative product called MOKABLE that uses micro-ground whole beans to maximize the rich aroma and flavor of coffee.
Key Features:
- Whole Bean Micro-grinding Technology: Micro-grinding whole coffee beans captures all of their valuable components, including the rich aroma and flavor, without waste.
- New Food Experience: Resembles chocolate in appearance and texture but delivers coffee’s vibrant aroma and rich taste.
- Sustainability: Reduces food waste by using whole coffee beans and incorporates sustainable plant-based oils for environmentally conscious design.
Fund Allocation and Future Direction
The funds raised will primarily be used for:
- Developing and promoting Mokable products
- Reinforcing North American operations and accelerating global expansion
- Building sustainable supply chains through development investments in coffee-growing regions
- Expanding distribution channels to premium supermarkets and hotels
- Recruiting talent
As a pioneer in a new category of “edible coffee,” Mokable aims to strengthen brand equity while exploring B2B opportunities, such as supplying raw materials to chocolate manufacturers.
About the Investment
General Partner Takahiro Suzuki and Investment Manager Yushu Shuku, Genesia Ventures
While the chocolate market may appear mature at first glance, it continues to grow both in Japan and globally. Mokable brings innovation to this market by creating “edible coffee”—a new experiential value that addresses significant social challenges, from food waste reduction to farm reform in the long term.
We met CEO Itoyama through Genesia’s startup support program, Ignition Academy. His willingness to take risks by leaving a stable corporation impressed us deeply. So did his execution ability and passion—evident in how quickly he established a foothold for overseas expansion beyond Japan. We believe Mokable embodies “Japan to Global” and will create a new food culture. We’re excited to support their journey!
Company Overview
Company Name: Mokable Inc.
Website: https://mokable.jp/
Established: April 2025
Location: Navi Shibuya V 3F, 5-5 Maruyama-cho, Shibuya-ku, Tokyo
Representative: CEO Akinori Itoyama
