NEWS
NEWS

Genesia Ventures Makes Follow-On Investment in TAIAN, a Bridal and Banquet Software Solutions and Service Provider, in Series A Round

INVESTMENT

Genesia Ventures has made a follow-on investment in TAIAN, a provider of services and software specializing in bridal and banquet businesses. This Series A investment was made through Genesia Venture Fund No. 3 (GV-3).

Background and Purpose of Fundraising

Since its inception, TAIAN has been providing software services (SaaS) to address the challenges facing Japan’s bridal industry. The company focuses on reducing staff workload while improving the experience for couples and guests. Today, TAIAN partners with more than 400 businesses across Japan.

As the company grew, it continued to explore ways to strengthen its focus on the “significance of connections between people and society.” The company recently discovered synergies between wedding receptions and corporate banquets; this insight prompted it to expand into the banquet industry, leveraging its expertise in managing large-scale celebratory events.

The company will use the funds raised in this round for new business initiatives, expanding its operations, and strengthening its organizational capabilities through strategic hiring. It has also launched a dedicated website showcasing its vision and career opportunities to mark this fundraising milestone.

About TAIAN

TAIAN operates with the vision of “Transforming human emotions into data and systems: Connecting and expanding the circle of celebration,” and currently specializes in two main services for the bridal industry.

  • All-in-One Bridal System ‘Oiwaii

‘Oiwaii’ is a cloud-based system tailored for the bridal industry that streamlines the entire wedding planning process. It manages everything from bridal fairs and advertising inquiries to guest visits, contracts, menu quotations, order management, and long-term client relationships.

  • Web Invitation and Seating Management Platform ‘Concept Marry

‘Concept Marry’ pioneered the industry’s first integrated web invitation and seating chart system. The service is user-friendly for guests, couples, and bridal businesses alike, offering venue-specific customization options and easy guest list management. It features flexible guest count adjustments, online payments for gifts and attendance fees, and smooth integration with related services.

About the Investment

Koki Mizutani, Investment Manager at Genesia Ventures

It’s incredibly rewarding to witness a company we invested in during its seed stage reach the next phase of growth, ready to take on exciting challenges alongside new partners. This is one of the joys of being a seed-stage VC. Our third investment in TAIAN reflects our confidence in their vision — from transforming the bridal industry to creating innovative solutions for special occasions across both private and public domains. We look forward to continuing our support as an integral part of their team.

Company Profile

Company name: TAIAN Inc.
Website: https://taian-inc.com/
Founded: June 23, 2020
Address: Shimizu Building 3F, 1-34-16 Shinjuku, Shinjuku-ku, Tokyo
Legal Representative: Mariko Murata

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