Investment in ORIGINA DESIGN SYSTEMS, the Company Behind India’s B2B Interior Building Materials Platform “Gravity Design”

Genesia Ventures is pleased to announce that it has invested, through Genesia Venture Fund 4 (GV-4), in ORIGINA DESIGN SYSTEMS PRIVATE LIMITED, the company behind Gravity Design, a B2B interior building materials platform in India.

Investment Background

In India’s interiors market, professionals such as design-and-build (D&B) studios, architectural firms, and modular showrooms are playing an increasingly influential role in shaping residential specifications. Yet the way these professionals procure materials remains largely unchanged: they still source individually from a fragmented network of dealers, distributors, and single-category suppliers. Gravity was founded to bridge this gap—the people choosing materials have changed, but the way they buy them has not.

About Frameworks Utilized: Ignition iO

At Genesia Ventures, we evaluate investment opportunities using “Ignition iO,” a framework that views a business as an electrical circuit.

Demand corresponds to voltage, but little current flows when resistance is high. There are two types of resistance: resistance arising from market structures and resistance within individual companies. Our decision to invest in Gravity was driven primarily by three factors.

First, Gravity directly addresses the market’s structural resistance. Inventory management, deliveries aligned with on-site construction schedules, and pricing transparency are fundamentally challenges involving physical goods and logistics. Adding software on top of fragmented suppliers does not eliminate that fragmentation. By bringing established businesses together and operating them on a unified backbone, Gravity is taking an approach that effectively “rewires” the circuit itself.

Second, this backbone creates a compounding effect. Each new category can be offered to studios already connected to Gravity through the same warehouses, delivery infrastructure, and sales teams. Every addition makes the next one easier.

Third, the founding team has exceptionally low internal resistance. As CEO of Livspace’s India business, co-founder Saurabh scaled its domestic operations to approximately JPY 15025 billion in annualized revenue. As CBO India, co-founder Lalit developed a city-expansion playbook across 30 markets and held responsibility for regional P&Ls. Both have extensive experience on the buyer side of this market and understand precisely where bottlenecks occur. Moreover, by starting with existing EBITDA-positive businesses, they can avoid much of the friction involved in building from scratch.

Business Overview

Gravity is a B2B interior building materials platform primarily serving design-and-build (D&B) studios. Through partnerships and integration with operating businesses, it aims to unify materials procurement, inventory management, and delivery, while incorporating pricing, inventory, and specification data into design and ordering workflows to improve procurement efficiency and project execution predictability for industry professionals.

Use of Proceeds and Future Plans

• Expand the category lineup and cross-sell to existing studio customers.
• Develop and strengthen operational infrastructure, including warehousing and delivery.
• Expand the business foundation through further acquisitions and integration.
• Deepen relationships with studio customers and establish a “Gravity first” brand position.

About the Investment

Shunsuke Sagara, Country Director of India, Genesia Ventures

Through their experience building one of India’s largest design-and-build (D&B) businesses at Livspace, Gravity’s Saurabh and Lalit have developed a firsthand understanding of where friction exists in this market. Rather than simply layering software onto the existing system, their approach of bringing businesses together and operating them on a shared infrastructure struck me as a thoughtful response to a structural challenge. As this is uncharted territory, many questions remain unanswered, but I’m excited to have the opportunity to work through them alongside the team.

Company Profiles

Company name: ORIGINA DESIGN SYSTEMS PRIVATE LIMITED
Website: https://www.gravitydesign.in/
Founded: April 29, 2026
Location: UrbanVault 2908, 1st Floor, 22nd Cross Rd, 2nd Sector, HSR Layout, Bengaluru, Karnataka 560102
Co-founders: Saurabh Jain（Co-founder & CEO）、Lalit Mittal（Co-founder & CBO）
Business: Operates a multi-category B2B interior building materials platform serving D&B studios, architectural firms, and modular showrooms.