Follow-on Investment in Fresh Produce E-commerce “handpickd” in India
Genesia Ventures announced that through its Genesia Venture Fund 3, it has made a follow-on investment in the Pre-Series A round of BCFD TECHNOLOGIES PRIVATE LIMITED, which operates a fresh produce e-commerce business in India, following its initial seed round investment.
Investment Background
In India’s fresh produce distribution industry, quality control and inventory loss have become serious issues within the complex distribution process from producers to consumers. Traditional e-commerce and quick commerce operators, while focusing on delivery speed and product variety, face challenges in purchasing experience and freshness management.
Furthermore, inventory-based business models result in 10-15% waste loss, creating a structural problem that leads to further deterioration of profitability when scaling operations. In this context, consumers have been seeking more efficient means of purchasing fresh produce with an emphasis on quality and freshness.
About handpickd
handpickd operates an e-commerce platform specializing in fresh produce where “Touch & Feel” is essential. Rather than merely focusing on delivery speed or product variety, the company has established a unique business model emphasizing quality and freshness, achieving efficient supply chain management and superior customer experience.
The main service features are as follows:
- User interface that replicates offline store shopping experience (allowing specification of desired quantity and quality)
- JIT (Just-in-Time) supply chain management system with zero inventory
- High-freshness delivery service providing same-day harvested produce the next morning
- Environmentally conscious delivery system that is plastic-free and uses no packaging materials
Use of Fund
The raised funds will be used for business expansion in the Bangalore region and strengthening the technological infrastructure.
About the Investment
Shun Sagara, Country Director of India, Genesia Ventures
handpickd is breaking away from conventional e-commerce players that overly prioritize quantitative metrics such as delivery speed and assortment size. Instead, the company is pioneering a new category of “fresh commerce” through a unique business model that blends a tactile “Touch & Feel” shopping experience, a just-in-time supply system, and a logistics infrastructure optimized for freshness.
This follow-on investment reflects our renewed confidence in the company’s efficient supply chain and consistently high customer satisfaction. As an user, let alone as an investor, I firmly believe handpickd will establish a new consumer behavior in urban India and redefine how fresh produce is procured and delivered in the country!
Company Profile
Company Name: BCFD TECHNOLOGIES PRIVATE LIMITED
WEB: https://www.linkedin.com/company/livsorted/
Established: February 15, 2022
Location: H.No.129 GF, Sector-39, India Open Area, Gurugram, Gurgaon, Haryana, India, 122002
Representative: Anant V Goel (CEO)
