Seed investment in PartnerProp, a next-generation PRM provider
Genesia Ventures has invested in Partner Prop, a provider of a Partner Relationship Management (PRM) system.
About PartnerProp
PartnerProp Inc. is a startup company that enables partner channel updates, with the mission of “deepening co-creation relationships and creating a new society.” It aims to lead the PRM domain, which has grown into a massive global market worth 8 trillion yen. As a leading company representing Japan, PartnerProp seeks to foster a society that promotes co-creation between businesses. Their flagship product, “PartnerProp,” is a PRM SaaS tool that addresses partner business challenges. Through its high functionality and comprehensive features, PartnerProp increases the utilization rate of sales partners, effectively optimizing the partner business ecosystem.
Partner Business 2.0
Digital transformation tools like Sales Force Automation (SFA) and Marketing Automation (MA) have emerged, boosting productivity in sales and marketing channels. However, the partner channel — referring external resources such as distributors and dealers — has lagged behind due to insufficient tools and expertise. Consequently, many companies fail to leverage this channel effectively, missing valuable growth opportunities.
Meanwhile, companies in Europe and the U.S. are digitalizing and structuring their partner channels, achieving rapid growth. As Japanese companies’ growth slows due to over-reliance on internal sales resources, optimizing partner channels has become crucial for corporate growth.
The causes of this “lack of success” so far can be distilled into two points:
- Insufficient visualization of data across companies, making it difficult to identify issues, and
- Absence of effective mechanisms to construct a system geared for “success”.
The next-generation PRM “PartnerProp” was created to solve these challenges. By visualizing information across companies and removing barriers to partner channel growth, it provides tools to maximize the diverse strengths that companies possess. What PartnerProp offers is not just process optimization, but a compass for transforming the partner channel itself.
About the Investment
Koki Mizutani, Investment Manager, Genesia Ventures
We are excited to be joining as the lead investor in the first round of investment to take on this ambitious challenge. Having worked next to the team for the past few months at Orbit Shibuya, the shared workspace we operate for our portfolio startups, we can sense the atmosphere of a team that will make extraordinary leaps forward in the future, as they consistently promote their business with great enthusiasm. We will continue to demonstrate growth that exceeds expectations as we work towards realizing our mission of “deepening co-creation relationships and creating a new society”!
Company Profile
Company name: PartnerProp Inc.
URL: https://partner-prop.com/
Establishment: May 2023
Location: Shibuya Place 3F, 1-10-5 Dogenzaka, Shibuya-ku, Tokyo
Representative: Takumi Inoue, CEO
