
Investment in Liberont’s Seed Round, Providing a New Shopping Experience with “Buyback Guarantee™” for Guaranteed Resale Value at Time of Purchase (“Buy Now Sell Later”)
Genesia Ventures is pleased to announce that it has made a lead investment through its Genesia Venture Fund 3 (GV-3) in the seed round of Liberont Inc., a company redefining shopping with its innovative “Buyback Guarantee™” service—offering consumers the ability to “Buy Now Sell Later” by securing resale value at the time of purchase.
Investment Background
Consumer purchasing behavior is undergoing a major transformation. With inflation and uncertainty affecting purchasing power, more consumers are pausing to consider the meaning of “buying now.” Resale value has become a key consideration across generations, as people increasingly think about the future “after purchase.”
At the same time, the disposal of unused or unsold products has become a serious social issue. In the fashion industry alone, more than 100 billion items are produced annually—about 85% of which are discarded or landfilled without ever being used (Source: Ellen MacArthur Foundation).
About Liberont
Starting in June 2025, Liberont will officially launch a new shopping experience with Buyback Guarantee™ service (Buy Now Sell Later) that guarantees resale value at the time of purchase.
The service can be integrated into the e-commerce platforms of lifestyle brands, helping them differentiate amid price competition and cautious consumer sentiment, contributing to improved conversion rates, average order value, and customer retention. Implementation has already begun with select brands, with operational deployment underway.
Use of Funds and Future Development
The capital raised will be used to further enhance the Buyback Guarantee™ service and to recruit founding members for future business expansion.
Recruitment page: https://liberont.com/careers
Looking ahead, Liberont plans to launch “spixn”, an application enabling next-generation circular shopping experiences. Short for “Sustainable Participation in eXchange Network,” spixn aims to build a consumer ecosystem where asset circulation becomes a natural part of shopping behavior.
About the Investment
Koki Mizutani, Investment Manager, Genesia Ventures
I still vividly remember how excited I was when Mr. Okawa first shared his vision—a business rooted in the idea that “I can make a good purchase because it has a certain resale value,” and “I can’t dispose of it because it still looks valuable, so it stays tucked away in a drawer.”
I am convinced that Liberont’s unique business model will unlock significant and universal value.
Company Profile
Company Name: Liberont Inc.
Website: https://liberont.com/
Established: 2024
Location: Sumitomo Fudosan Osaki Garden Tower 9F, 1-1-1 Nishi-Shinagawa, Shinagawa-ku, Tokyo
Representatives: Junji Okawa, Go Kojima